The Fred Factor by Mark Sanborn
How to deliver what customers want
“Nobody can prevent you from choosing to be extraordinary.”
Find>Reward>Educate>Demonstrate
What is Fred Factor About?
Fred Factor is about instilling core principles that will help your company flourish.
He takes you on a journey from Finding people who are going to be an asset to your company, to Rewarding people who provide value to your company to Educating everyone in your company to become a Fred and then demonstrating what it looks like to be a Fred.
Step 1 - Get the Book
Step 2 - Download the Mind Map
Step 3 - Watch the Extended Analysis
The Fred Factor - Audio Version
Learn how to deliver an experience the customers desire